Although I prefer to help businesses grow, sometimes growth goes bad and the company becomes a turnaround. I worked with a firm that went through a very rapid growth phase, was hit with an unexpected event, and ended up declaring bankruptcy. I joined shortly before the bankruptcy and saw them through the money raise and bankruptcy exit. It is a valuable experience that is way under appreciated by hiring managers.
One day early on in the process, the outside corporate counsel (a close friend) and I were sitting in the back of the court room waiting for our turn. Several smaller cases were being heard by the judge. After listening to a few of the facts, I noted to my friend that if these firms made a few relatively small decisions six months earlier they could have avoided the whole bankruptcy proceeding. The lawyer turned to me and said “every case in bankruptcy court could have been avoided by making a few better decisions earlier.” Although this doesn’t sound that profound now, it did to me then.
Decisions have consequences, and bad decisions lead to bad outcomes. Although it can be personally satisfying to blame one person or one decision for a bad outcome, there are often multiple decision points and multiple people involved and plenty of opportunities to take another path. The downward spiral of performance is often accompanied by a closed mind. You can’t fix a problem you won’t see.
Management teams repeat their core message to the staff, which communicates strategies and values. This repetition helps solidify the culture and keep the company on track. Unfortunately, as circumstances change, sometimes the strategies must change. Repeating the company line when it is no longer relevant is like dancing for rain. The only winner is the guy getting paid to dance.
Worse yet management teams that don’t recognize change become further out of touch with the front-line staff that faces the market and the changes. Respect declines when your boss is telling you to focus on “a” when you can clearly see the problem is “b”.
The first rule of holes is “when you find yourself in one, stop digging.” Management teams need a method of tracking performance that tells you when you are in a hole, an open mind to recognize that circumstances have changed and the fortitude to go and fix the problem.
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Dr. John Zott is the Principal consultant at Bates Creek Consulting. John is the chair of the Careers Committee at FEI Silicon Valley, a senior adjunct professor at Golden Gate University and comments regularly on issues that affect consumer businesses. If you are looking for a CFO for your e-commerce/retail/consumer company, or are a former student, colleague or would just like to connect – reach out.